Why We Do What We Do

In everything we do, we believe in thinking differently, we believe in challenging the Status Quo, we believe in our customers. 

 

The way we think differently is by…

  • Rethinking how the rifle build process should go.
  • Creating our own tooling, fixtures and processes. Our Processes
  • Finding our own way: Scientifically challenging current norms. Action Truing Video

The way we challenge the Status Quo is by…

  • Making products that are beautifully designed. Our Products
  • Offering services that are thoughtfully executed, repeatable, and offer performance. Our Services
  • Keeping the pursuit to answer the question “Why” our driving force.

The way we believe in our customers is by…

  • Understanding their needs and expectations and exceeding them.
  • Not trying to sell you only what is in stock, or making decisions that are not in your best interest.
  • Being available with face to face meetings, phone calls and E-mails.
  • Creating internal software systems to offer updates, order specifications and channels of communication.

Let us MEET your needs and EXCEED your expectations. Lets start your exceptional rifle. 

Start Your Rifle                                               Contact Us